Knowing changes nothing

For the past few months, a really good friend has been expressing her concern that her consultancy business is not growing fast enough. She openly admits that it is because she's enjoying the freedom of being self-employed and not knuckling down to do the biz. So she's currently running on guilt.

Yesterday evening I attended a free ISMM (Institute of Sales & Marketing Management) training session. I rang my friend earlier in the day to invite her. The speaker, Brian Gibbons, was giving a talk called The Winner's Edge. "It says that attitude, not aptitude is the key criterion for success", I read from the blurb.

"Wow, that's so relevant for me! I know I've the wrong attitude" she said.

"Great!" I said, "then you'll come with me?"

"No, it'll mean having to take the train into London" she replied.

Duh!